Darwin quote

Creativity is the fundamental survival skill for a changing world; and it is through stories that we make sense of it all – to ourselves and for others.

Creativity by Design provides narrative frameworks to help individuals and teams build partnerships, explain their work, win support for their ideas or conjure a particular future.

Caroline van den Brul MBE is the principal of Creativity by Design and the author of CRACKLE AND FIZZ: Essential Communication and Pitching Skills for Scientists.

She is a former award winning BBC science producer and executive editor, change leader and Guardian Research Fellow of Nuffield College Oxford.